My name is Iffah (Syafiqah) Yusof. I wear multiple hats – content creating, idea making, risk taking, rhyme saying (to name a few).

Outside of my corporate job, I also run senisini and make videos (my artistic medium).

I hold a BSc in Psychology from the University of Warwick and a Masters in Management from the London School of Economics (LSE).

I also take pride in the fact that I think and act like a child – in that I am in constant vigour to know, learn and create more.

I have also not lost the title of crybaby (crowned and awarded when I was in Primary School, about 18 years ago).